Society of
Children's Book Writers
and Illustrators

Webinar: How to Promote Your Book for New Authors

Date(s) - 12/04/2021
10:00 am - 12:00 pm



So, you have a book deal, now what? Congratulations you have a book deal! But now what? Join six published members of the Picture Book promotion group, the Picture Book Scribblers, as they discuss How to Promote your Book for New Authors. Topics will include everything from promoting your book on social media, author websites (do’s and don’ts), to how to find, join or even create and run a promotion group, to how to navigate a book cover reveal, launch event, creating book swag and more!


Annelouise Mahoney: Julius and Macy: A Very Brave Night (Two Lions 2021)
Helen H. Wu: Tofu Takes Time (Beaming Books 2022) Be A Coronavirus Fighter, (Yeehoo Press 2020)
Jocelyn Rish: Battle of the Butts: The Science Behind Animal Behinds (Running Press Kids 2021)
Tracy Marchini: Chicken Wants a Nap (Creative Editions 2017), Princesses Can Fix it! (Page Street Kids 2021)
Charlotte Offsay: A Grandma’s Magic (Doubleday/PRH 2022), The Big Beach Cleanup (Albert Whitman 2021), How to Return a Monster (Beaming Books 2021)
Sita Singh: Birds of a Feather (Philomel Books 2021)

Hosted by Janet Johnson



Saturday, December 4th, 2021 @ 10:00 am – 12:00 pm Mountain Standard Time

$15 for Members, $30 for Non-members


This event will be recorded, so if you can’t attend live, no worries, you can still sign up! A replay will be available for four weeks after the event to all those that register.

To register for the webinar:

  • – Register and pay on the bottom of this page with
  • – Approx. one day before the webinar,  everyone who registers will receive an e-mail containing the link to the webinar.
  • – Approx. one hour before the webinar, the same group will receive a reminder e-mail containing another link to the webinar. (So don’t worry if you misplace the first e-mail.)
  • – Click on the webinar link to sign on live. You will be able to join up to 15 minutes before the webinar begins.
  • – If you miss the live webinar, no worries, you will receive a link to the video replay after the event.


Questions? Please e-mail Janet Johnson at


Webinar Faculty Bios:

ANNELOUISE MAHONEY was born and raised in Massachusetts, where she spent her childhood playing pretend, making up stories, and drawing pictures. She moved to Los Angeles after college, where she worked in animation and comics. She loves to explore the forest, can’t resist a cave, and has a lot of love for all those named Julius in her life. JULIUS AND MACY: A VERY BRAVE NIGHT is her first picture book, and it was inspired by the depths of her daughters’ friendships and the many ways they are brave, especially with someone on their side. Annelouise lives in Southern California with her family. Learn more about her at

Helen H. Wu is a children’s book author and illustrator of over 20 picture books, as well as a translator and publisher. Her books include Tofu Takes Time, illustrated by Julie Jarema (Beaming Books 2022), Be a Coronavirus Fighter written by Songju Ma Daemicke (Yeehoo Press, 2020). Helen is the Associate Publisher of Yeehoo Press, a San Diego based children’s book publisher. Being fascinated by the differences and similarities between cultures, Helen loves to share stories that can empower children to understand the world and our connections. Born and raised in Hefei, China, Helen moved to the US in her 20s. Currently, she resides in sunny Southern California, with her family and two kids. Learn more about Helen at and follow her on Twitter at @HelenHWu and on Instagram at @HelenHWu.

JOCELYN RISH is a writer and filmmaker who never imagined her cheeky sense of humor would lead to a book about animal butts. When she’s not researching fanny facts, she tutors kids to help them discover the magic of reading. Jocelyn has won numerous awards for her short stories, screenplays, short films, and novels and lives in South Carolina with her booty-ful dogs. You can find her at



TRACY MARCHINI is the author of two picture books. Her picture book debut Chicken Wants A Nap (Creative Editions) was called “A surprising gem” in a starred Kirkus review and was nominated for the 2019 Bridge to Reading Picture Book Awards. Her sophomore picture book, Princesses Can Fix It! (Page Street Kids, May 2021), was also praised by Kirkus as “A fix for tired gender roles.” She holds an MFA in Writing for Children from Simmons College and a BA in English, with a concentration in Rhetoric from Binghamton University, and as an author has won grants from the Highlights Foundation, the Puffin Foundation and La Muse Writer’s Retreat in Southern France. You can learn more about her at


CHARLOTTE OFFSAY was born in England, grew up in Boston, and currently lives in Los Angeles with her husband and two small children. Through her work, Charlotte hopes to make children laugh, to inspire curiosity, and to create a magical world her readers can lose themselves in time and time again. Her books include The Big Beach Cleanup, illustrated by Kate Rewse (Albert Whitman, 2021), How to Return a Monster, illustrated by Rea Zhai (Beaming Books, September 2021), and A Grandma’s Magic, illustrated by Asa Gilland (Doubleday Books for Young Readers, March 2022). Learn more about Charlotte’s work at and follow her on Twitter at @COffsay and on Instagram at @picturebookrecommendations.

SITA SINGH was born and raised in India, and moved to the United States in 1999. She currently lives in South Florida with her husband, three children, and an immensely cute and curious dog. An architect in the past, Sita now enjoys writing heartwarming picture books with a South Asian backdrop. Her writing is inspired by her experiences of living in the East, and the West. When Sita isn’t reading or writing, she can be found trying new recipes in the kitchen, experimenting with food photography, walking with her dog, or movie marathoning with her family. Birds of a Feather is Sita’s debut picture book. To learn more about Sita, visit and connect with her on Twitter and Instagram @sitawrites.